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The Gray Market
The Gray Market
Luxury brands are quiet quitting the art world again

Luxury brands are quiet quitting the art world again

Ad buys and collabs in the arts dry up whenever high-end retailers face cash crunches

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Tim Schneider
May 02, 2025
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The Gray Market
The Gray Market
Luxury brands are quiet quitting the art world again
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  • A historical engraving by P. Sellier showing a man in a lavish, winged costume stepping off a cliff with a basket of provisions strapped to his waist. Courtesy Look and Learn via Creative Commons License.

A lot of people in the art industry tend to think that the performance of luxury brands only matters as a proxy for the health of their own trade. The …

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