How to lose attributions and alienate people

Learning from a Van Gogh authorship campaign that's gone from bad to worse

Of all the questions that businesses in the notoriously judgmental art and culture businesses should ask before making any big moves, a good one to use as your North Star is “How do we keep from publicly humiliating ourselves?” For a case of what can happen if you lose sight of this rule, consider the art-research outfit LMI Group and its ongoing, incre…